Alexander Steding is a fellow of the Stiftung der Deutschen Wirtschaft (sdw) and, since October 2023, has served as a research associate in the Innovative Brand Management group at the University of Bremen. His research focuses on sustainability marketing and CSR communication.
He is also a Research Affiliate & Visiting Scholar at the NYU Stern Center for Sustainable Business, where he collaborates with Senior Scholar Randi Kronthal-Sacco on the Sustainable Market Share Index (SMSI) for Germany and the United Kingdom, as well as a Visiting Researcher at Stellenbosch Business School in South Africa in cooperation with Prof. Jako Volschenk.
Alexander holds both a Bachelor’s and a Master’s degree in Business Administration from the University of Bremen, with specializations in International Management, Marketing, and Innovation Economics. Prior to pursuing his doctorate, he gained practical experience in founding and managing startups as well as in international business consulting. In addition, he is actively involved in volunteer projects promoting integration and democratic engagement.
