Forschungskooperationen

Prof. Leslie de Chernatony (Aston Business School) Identity-Based Brand Management

Prof. Fabienne Berger-Remy / Prof. Geraldine Michel (IAE, Sorbonne, Paris) Internal Branding

Prof. Clarinda Matthews (INSEEC, Lyon) Place Branding

Prof. Fernando Garcia (Polytechnic University, Valencia) CSR and Firm Value

Prof. Wang, Xuji (Tongji University, Shanghai) Identity-Based Brand Management in China

Prof. Dr. Brent McKenzie (University of Guelph, Guelph/Kanada), Sport Management

Prof. Dr. Maria Ryan, Prof. Dr. Madeleine Ogilvie (Edith Cowan University, Perth), Identity-Based Brand Management

Prof. Dr. Andreiy Fedorchenko, Prof. Dr. Oleksandr Dyma (National Economic University, Kiew) Digital Marketing & Identity-Based Brand Management

Prof. Valentyna Melnyk (University of New South Wales, Australien) Scent and Emotions; Music and Visual Perceptions

Prof. Debra Grace (Griffith University, Brisbane) Internal Branding

Prof. Frank Alpert (University of Queensland, Brisbane) Science Practice Gap in Branding

Prof. Ceridwyn King (Temple University, Philadelphia) Internal Branding

Prof. Sylvia Hristakeva (UCLA, Los Angeles) Retargeting

Prof. Wayne Hoyer (University of Texas, Austin) Customer Satisfaction

Prof. Dr. Maja Konecnik Ruzzier (Ljubljana University, Ljubljana), Place Branding

Prof. Dr. Yanbing Mao (Shanghai University, Shanghai), Identity-Based Brand Management in China