Transforming Climate Communication Narratives: An Analysis of (Visual) Representations of Climate Change

PhD student
Alina Holz

Supervisor
Prof. Dr. Leonie Tuitjer

Description
Over the past three decades, climate communication has emerged as a distinct research field, leading to significant advancements in our understanding of how to effectively communicate anthropogenic climate change. Despite these developments, applying research insights to drive comprehensive political, economic, and social transformations remains a critical challenge. With the rise of digital media, the study of visual imagery and the role of various types of (social) media in climate change communication have gained increasing importance. Climate discourses are often dominated by dystopian images of impending ecological collapse, making it difficult to visualize successful socio-ecological transformations. This issue is crucial as visual representations influence public perception and engagement. Effective visuals can inspire action and foster a deeper understanding of anthropogenic climate change.

This research project aims to analyze the transformation of climate communication narratives through visual representations. Specifically, it will explore whether online communication empowers formerly underprivileged groups and perspectives, and how counter-hegemonic climate discourses visualize potential climate futures. Additionally, it seeks to determine how these visual representations influence the perception and understanding of climate change and what role they play in mobilizing the public. By examining case studies and visual campaigns, this study aims to identify effective visual strategies that convey the complexity of climate change and emphasize the urgency of action, ultimately contributing to more effective public engagement and transformative climate communication.