Bachelor's Studies

Learning content:
In the thematic project module, students work on a larger, cross-topic research project. Depending on the selected project, they work on different tasks and subject-specific focal points, they use different methods and aim for different results. The knowledge acquired in previous modules is deepened and applied to an
overarching question.

Projectplenum
ECTS: 12

Learning content:
This course offers an in-depth exploration of the complexities of international business through a combination of theoretical foundations and practical case studies. Students will be introduced to key concepts in international management, including the dynamics of the global business environment, cross-cultural considerations, and strategic management approaches relevant to firms operating across borders. Special attention will be given to major markets such as the United States and Europe, providing students with insights into the opportunities and challenges of these diverse economic landscapes.

Throughout the course, students will engage in group-based case studies, analyzing real-world business scenarios to apply theoretical knowledge to practical situations. A unique feature of the course includes collaboration with an internationally operating firm, with one dedicated session focused on a live case study presented by the company. This direct interaction allows students to gain firsthand insights into current global business practices and decision-making processes. The course culminates in a final evaluation where students present a comprehensive business plan, outlining an internationalization strategy for an existing company, demonstrating their ability to integrate course concepts into actionable business solutions.

Seminar
ECTS: 6

Learning content:
This seminar provides an in-depth exploration of key aspects of international business, using an internationally operating firm based in Bremen (referred to as the focal firm) as a real-world case study. The course aims to provide insights into how the focal firm is integrated into global networks and how it navigates the complexities of the international marketplace. Students will work in groups and potential topics include:

• Country Market Potential: Analyzing the most attractive markets for specific products based on the firm's internationalization history and market conditions.
• Competitor and Industry Analysis: Assessing key international competitors, industry dynamics, and emerging global trends to identify risks and opportunities.
• International Regulation and Compliance: Exploring relevant legal frameworks, industry standards, and compliance requirements critical to global logistics operations.
• Sustainability and Stakeholder Management: Investigating strategies to engage stakeholders and integrate environmental and social considerations into business practices.
• Global Risk Management: Evaluating major global risks such as policy shifts, transport security, economic fluctuations, and global disruptions, and developing risk mitigation strategies.
• Internal Resource Planning: Identifying key internal capabilities, addressing capacity constraints, and exploring potential partnerships to support international expansion.

The final selection of topics will depend on the focal firm's current strategic priorities, the number of student groups, and individual preferences. Throughout the seminar, students will apply their theoretical knowledge in practical settings through group projects, consulting sessions, and an on-site company visit. The course will culminate in final presentations, assessing both strategic insights and practical applications.

Seminar
ECTS: 6