Auf der EMAC Annual Conference 2023 in Odense, D?nemark (23. – 26. Mai) wurden 澳门皇冠_皇冠足球比分-劲爆体育ere Forschungsprojekte vom markstones Institut vorgestellt:

• Anna Sophie Hollstein, Franziska Frese, Tanja Fink, Michael Schade, Christoph Burmann (markstones Institute): “Why Do You Like the Post? An Explanatory Approach of Micro, Macro and Mega Influencers’ User Engagement Statistics”
• Franziska Frese, Michael Schade, Christoph Burmann, Eike Abraham (markstones Institute), Christopher Kanitz (University of Applied Sciences Upper Austria): “To link or not to link - Which type of retailer brand should use a linked PL branding strategy?”
• Luisa Mahn, Michael Schade, Christoph Burmann (markstones Institute): “Role Perceptions of Influencers in Virtual Selling Tools: How Do Consumers Perceive the Influencer’s Role in Fashion Hauls on Instagram, and How Do These Perceptions Affect Purchase Intentions?”
• Olga Bosak, Maik Eisenbei?, Kristina Klein (markstones Institute): “Can you hear my personality? A conceptualization of a brand voice based on brand personality“
• Michael Schade, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit (markstones Institute), Christopher Kanitz, Andreas Zehetner (University of Applied Sciences Upper Austria): “Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content”

Wir m?chten uns bei den Besuchern unserer Vortr?ge für ihre anregenden Kommentare und Diskussionsbeitr?ge bedanken.