Konstantin Bagull

Personal details

Konstantin Bagull has been a research associate in the “Innovative Brand Management” research group since February 2026.

He completed his Bachelor’s degree in Business Administration at the University of Bremen with a focus on SME and brand management and further deepened this specialization in his subsequent Master’s degree, with an emphasis on international management, marketing, and brand leadership. In addition, he has a natural-sciences background in chemistry.

Mr. Bagull gained practical experience through an internship in the in-house consulting department of a global pharmaceutical company, where he contributed to the development of an AI implementation strategy across Oncology, Neurology, and Immunology. He also worked as a project consultant in a student-run management consultancy, supporting projects on market and competitive analyses in the specialty chemicals industry. Additionally, he has experience in product management and product development.