Lennert Schle?elmann

Innovative Brand Management

Contact:

Max-von-Laue-Stra?e 1
28359 Bremen
WIWI 2 Building, Room F3390

Phone: +49 (0)421 218-99313
lennert1protect me ?!uni-bremenprotect me ?!.de

 

 

Personal details

Lennert Schle?elmann has been working as a research associate and PhD candidate in the "Innovative Brand Management" research group since October 2024. He successfully completed both his Bachelor's and Master's degrees at the University of Bremen, focusing on marketing and brand management during his Bachelor's studies, a focus that was further deepened in his Master's program. Additionally, Mr. Schle?elmann specialized in international management during his Master's studies. He was able to combine both areas of focus during a semester abroad at the Lappeenranta University of Technology in Finland, where he concentrated on effective brand management in a global context.

Mr. Schle?elmann gained practical experience during an internship at a consulting agency for businesses and public figures. He also worked as a student assistant at a renowned research institution for electromobility and energy systems, as well as at the markstones Institute of Marketing, Branding & Technology.

Publikationen

Burmann, C./Schle?elmann, L. (2024) ?Masstige  Marketing“ – ?ber die Relevanz eines neuen Ph?nomens für die identit?tsbasierte Führung von Luxusmarken, 70 Seiten, Nr.77