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Faculty of Business Studies and Economics
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markstones Institute of Marketing, Branding and Technology
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EMAC Fall Conference 2026
Institute
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EMAC Fall Conference 2026
Institute
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Institute
Working group Digital Marketing
Prof. Dr. Maik Eisenbei?
Leyla Bracke
Richard Dobler
Lars Kr?ger
Kilian Holsten
Jia Liu
Working group Innovative Brand Management
Prof. Dr. Christoph Burmann
Lennert Schle?elmann
Dr. Michael Schade
Dr. Nicola Riley
Rafael Tietze
Anna Sophie Hollstein
Fabian Kraus
Jonas Küpker
Konstantin Bagull
Franziska Frese
Alexander Steding
Marieke Schewe
Fabian Kraus
Working group Consumer Behavior
Prof. Dr. Kristina Klein
Vanessa von Salzen
Charlotte Pietschmann
Selei Meiners
Working Group Retail and Logistics Management
Prof. Dr. Matthias Klumpp
Maria Keil
Justin Hüsemann
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markstones Institute of Marketing, Branding and Technology
Research
Research
Overview Research Topics
Working Group Burmann
Identity-Based Brand Management
Internal Branding
Social Media Marketing (Influencer Marketing)
Working Group Eisenbei?
Digital Marketing
E-Commerce und (Online)Retailing
Customer Management
© Meza
Research Projects
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© beugdesign
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© getec
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