Research Cooperation
Partner Universities
Prof. Leslie de Chernatony (Aston Business School) Identity-Based Brand Management
Prof. Fabienne Berger-Remy / Prof. Geraldine Michel (IAE, Sorbonne, Paris) Internal Branding
Prof. Clarinda Matthews (INSEEC, Lyon) Place Branding
Prof. Fernando Garcia (Polytechnic University, Valencia) CSR and Firm Value
Prof. Wang, Xuji (Tongji University, Shanghai) Identity-Based Brand Management in China
Prof. Dr. Brent McKenzie (University of Guelph, Guelph/Kanada), Sport Management
Prof. Dr. Maria Ryan, Prof. Dr. Madeleine Ogilvie (Edith Cowan University, Perth), Identity-Based Brand Management
Prof. Dr. Andreiy Fedorchenko, Prof. Dr. Oleksandr Dyma (National Economic University, Kiew) Digital Marketing & Identity-Based Brand Management
Prof. Valentyna Melnyk (University of New South Wales, Australien) Scent and Emotions; Music and Visual Perceptions
Prof. Debra Grace (Griffith University, Brisbane) Internal Branding
Prof. Frank Alpert (University of Queensland, Brisbane) Science Practice Gap in Branding
Prof. Ceridwyn King (Temple University, Philadelphia) Internal Branding
Prof. Sylvia Hristakeva (UCLA, Los Angeles) Retargeting
Prof. Wayne Hoyer (University of Texas, Austin) Customer Satisfaction
Prof. Dr. Maja Konecnik Ruzzier (Ljubljana University, Ljubljana), Place Branding
Prof. Dr. Yanbing Mao (Shanghai University, Shanghai), Identity-Based Brand Management in China