Lars Kr?ger

About the Person

Lars Kr?ger joined Prof. Dr. Maik Eisenbei?'s "Digital Marketing" research group as a research assistant and doctoral student in September 2023.

Previously, he studied Languages and Business Administration (B.A.) at the Wests?chsische Hochschule Zwickau (Germany). He received his Master of Global Business (MGBus) from Victoria University of Wellington (New Zealand). During his Bachelor studies he also spent two semesters abroad at Dali University (China). 

He gained practical experience in the consulting sector, among others.